Our Values and Us

Founded in 2003, Lagusta’s Luscious artisanal chocolates combine a deep commitment to social justice, environmentalism, and veganism with a love of bold flavor and obsessive commitment to artisan techniques.

We want to live in a world where the people who produce our food get paid real prices for real labor and work under humane conditions. We believe the earth is a source of astonishing richness that must be respected, so we use good ingredients that are good to the earth. We believe animals are not on this planet for us to use, so we do not use animal products. We believe in mind-bowing flavor, the palate-expanding power of unexpected flavor combinations, and small batch sweets so fresh they burst with life. 

We work closely with small farmers and producers in our beloved town of New Paltz, New York and across the country to source truly ethical ingredients: from to the maple syrup hand-delivered by the maker Van himself for our Maple Honeycomb and Maple Pecan Caramels, to lush single-origin tahini in our Tahini Meltaways.

Click here to see where we source our chocolate from, and keep reading for more information on our chocolate sourcing.

Our commitment to local produce runs deep—we’ve been known to take things off of farmers’ hands and create new chocolates with them on the spot. When Pete was overrun with sorrel (a broad, lemony spring green) at his farm in New Paltz, we invented a Sour Patch Kid-esque caramel that featured it.

We don’t scrimp on quality, and we work with an attention to detail you will appreciate as you open the perfect box of chocolates to inhale the rich perfume of seriously luscious chocolate. Maybe, like the poet Matthew Dickman, you’ll be moved to write a poem about us. 

From our 100% ethical chocolate to our 100% post-consumer recycled paper boxes and packing materials, we are a completely vegan, woman-owned + operated business committed to sustainability without sacrifice, a healthy + safe work environment, and giving back to our community. 

* * *

A few words about labels like “organic” and “fair trade.” Our products are not completely certified FT or organic. I’ve (Lagusta here!) been studying this issue for nearly two decades, and I’ve come to feel that those terms aren’t useful for the truly ethical chocolate we’re making. The FT label is often corrupted, in some cases it’s bought outright. The book Bitter Chocolate by Carol Off is a good place to start thinking about these issues. It’s an intensely complicated issue, and our chocolate is much more than fair trade.

I’ve been to the farms in Ecuador where our chocolate is grown, and researching the cacao we use and knowing its supply chain is more important to me than a label which often doesn’t represent the values it was originally created for. I’m proud to work directly with our bulk chocolate suppliers to source chocolate I feel represents our values.

Similarly, we don’t use only USDA organic ingredients. Since the USDA took over the organic system in 2002 I’ve seen a weakening in organic standards and many loopholes created which I don’t feel comfortable endorsing. Instead, we ensure that our ingredients are organic most of the time, but we are also very proud to buy from producers who are using farming practices that go way beyond the USDA corporate definition of “organic” to truly farm in sustainable ways.

We try to look at the whole picture and understand that the labels on packaging aren’t often representative of the kind of world we want to live in, so we instead use ingredients we feel represent the values those labels are supposed to endorse but often don’t.
And of course, all of our products are vegan. I’ve been vegan over 25 years, and that will never change!

We package our chocolates in 100% post-consumer recycled paper and packing materials (if you receive junky styrofoam packing materials in your box, it’s because we’re repurposing them from our local health food store, so they don’t have to throw them out). We compost all kitchen scraps, use all eco-friendly cleaning products, and generate almost no waste.

We make all our chocolates in our lovingly renovated chocolate shop, carefully built with the most eco-friendly materials our budget could buy.

We walk the walk! And we have been since our founding in 2003 when we started shipping chocolates across the country and our brick-and-mortar shop opening in 2011. We’ve gone from employing 1 person to up to 25 during busy holiday seasons.

None of this would matter if our chocolates weren’t heartbreakingly delicious, however. Our chocolates are painstakingly made by hand with truly artisanal ingredients—fresh and often local produce and fruit, organic toasted nuts, fresh-ground spices and homegrown herbs.

We don’t use fake milk or cream—we don’t use fake anything. Every day people tell us our chocolates are better than “regular” gourmet chocolates sold at fancy artisanal shops, the mall or online. And we literally wrote the book about how we walk this line and how we make our confections — check it out.

Our Team

Meet the people who make and sell and ship your chocolates.

Where we’ve given

Click here to see the some of the organizations, causes, and events we’ve donated to over the years, as well as access a form to request donations.

Come visit us at our New Paltz HQ and café, and our East Village sweets shop. If you’re not in New York, we also ship throughout the USA.

Lagusta’s Luscious Café

(our café, with a full drink menu, pastries, and all of our chocolates)

25 North Front Street / New Paltz, NY 12561

9AM – 7 PM everyday


Order online here!



(our Manhattan sweets shop, a joint project from Lagusta’s Luscious and Sweet Maresa’s)

440 East 9th Street / New York, NY 10009

Open everyday 12-8 except Wednesday we open at 1!

Order online at https://confectionerynyc.square.site/ or give a call during open hours: 646-869-0133

Please say hello to us over at Facebook, Instagram, and Twitter, where we post daily news, photos, lotsa ranting, “how it’s made” peeks, and special discount codes.

Our Newsletter

Sign up for the latest & greatest…and of course coupon codes!!

2 Responses to “Our Values and Us”